In a market full of competitors and constant innovation, you can differentiate yourself by being reliable and credible. Because of oversupply and similarity of products, the decision to choose a product is not only based on quality. Other criteria play a role: sympathy, trust, dynamism, market leadership… These associations are achieved by creating a homogenous image in the mind of clients, media, associates, partners, investors, staff, multipliers… This image is internalized when it is truthful, consistent and in line with the values of the company.
In times of countless communication media and new technologies, in which markets are becoming diversified and internationalized; clients are more fickle, decide faster and do not leave room for extensive comparisons and analysis when choosing. They are not brand loyal. Different cultural, social and intellectual profiles make it necessary for a brand to be easily perceived and understood.
An attractive brand needs recall value and to be able to distinguish itself, its attributes must be intuitively associated with. It is perfect when its design and message transmit sympathy, reliability and strength.
• profile development, product concepts, concepts of corporate image
• corporate logos and trademarks
• presentation and launch, market analysis